About us

ABOUT THE PROPERTY COUNCIL OF AUSTRALIA,
AND ITS BOLD NEW FIVE-YEAR STRATEGY -
POWERHOUSE 3D: NEW DIMENSIONS

 

OUR VISION: The Property Council's vision is to become an integral business ally of members.
OUR MISSION: The Property Council's mission is to champion the interests of the property sector.
OUR STRATEGY: The Property Council has launched a new five year strategy -
Powerhouse 3D: New Dimensions.

 

The Property Council of Australia is the leading advocate for Australia’s $600 billion property industry.

It counts the bulk of the nation’s major investors, property owners and developers – as well as the industry’s professional service and trade providers – amongst its members.

The organisation is governed by a board comprising key leaders from the industry. Click here to see members of the Property Council's Board of Directors. Click here to see past presidents.

 

A new five-year strategy - Powerhouse 3D: New Dimensions

The Property Council’s new five-year strategy, Powerhouse 3D: New Dimensions, recognises the need to operate in a more politically charged environment, and a more competitive marketplace.

Powerhouse 3D aims to foster a more attractive property asset class by delivering member programs that will:

  • secure greater political influence that serves your business interests;
  • forge a more connected, informed and professional property industry; and,
  • enhance our industry's image.


There are five clear goals and ten programs of the Powerhouse 3D strategy and solutions-focussed advocacy priorities.

 

5 clear goals to:

  1. foster a more attractive asset class
  2. secure economic growth leveraged by long-term nation-building programs
  3. create a more competitive business environment by improving access to finance, as well as reforming taxes and regulation
  4. promote a positive image for the property industry that reflects its critical community role
  5. deliver high value member services, including:
  • world-class management and benchmarking tools, market intelligence and insights into industry trends;
  • education and professional development;
  • sharply-focussed networking and market-making opportunities; a showcase for industry excellence; and,
  • gateways to international networks and markets.


A 10-point plan to:

  1. Deliver a quantum leap in political activism
  2. Create more member homes
  3. Launch a centre of asset management excellence … and a portal to market intelligence
  4. Launch the Property Council Academy
  5. Reach out to Australia’s regions and suburbs
  6. Forge stronger partnerships and alliances
  7. Produce networking that delivers
  8. Open a priority lane to international gateways
  9. Reinforce a positive industry image
  10. Unveil the case for growth

 

The bottom line to Powerhouse 3D is greater member value.

More information about this exciting initiative can be found at the dedicated Powerhouse 3D website, here.

 

Powerhouse 3D: a blueprint for the property industry

Chief executive Peter Verwer presents the Property Council's new vision for the next five years.

 

ANNUAL FINANCIAL REPORT

The Property Council of Australia's annual financial statement is now available online.

Click here to download the Property Council's F2012 Annual Financial Report.

 

IN BRIEF

Advocacy and Public Affairs

Our principal service to members is to champion their interests in the political arena. The major areas of focus are:

Tax - to eliminate stamp duties and all hidden levies and charges, reform land tax, expand CGT relief, improve the GST framework and work toward better international tax rules;

Planning strategy, development and building controls - to foster a new development system that delivers fewer delays and provides more certainty and consistency across the country;

Urban policy and economic growth - cities strategies that translate into stronger demand for property investment products;

Environment - a framework for sustainable development that recognises the role and interests of the property sector;

Lease legislation - a rational regulatory framework to govern the relationship between lessors and lessees; and,

Trading hours - shop trading hours that suit consumers.

 

DIRECT BENEFITS

Members can choose the benefits that meet their own needs in three key areas:

Networking - an unrivalled range of activities for connecting with new business opportunities and new ideas that is organised by areas of specific member interest - retail, office, corporate real estate, research, capital markets, residential, hotel and leisure, tax, etc.

Knowledge - a growing platform of world class information, news, standards, publications, business guidelines and benchmarking services that deliver quality tools for superior decision-making; and

Learning - a lifelong learning suite of world class professional development courses, appropriate to the future needs of members, which facilitate superior decision-making, greater professionalism and more productive employees within the industry.

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